American Apparel's rebrand is run by women, but they're not ditching its risqué image -- here's why

American Apparel American Apparel has implemented an all-femaleexecutive team for the first time in the brand's history. The new team is reworking the representation of women in its ads. The ads are still provocative, but they aim to represent women in a more progressive way, according to Adweek. American Apparel is back, and it's trying to shake off its controversial image. The US brand founded by its former CEO, Dov Charney, declared bankruptcy in October 2016 and was bought by Canadian appare...